Two days and over 1000 participants in one investment even in Helsinki. You can certainly feel the good atmosphere of the event. There are smaller info sessions, talk show seminar, short film studio, tasty buffet and informal interaction and networking. This all sounds nice, but what exactly is the outcome of all this - for the participants and for...
The question often asked is what actually is Customer Experience (CX), where does it start and where does it end? We are drawing customer journey maps indicating the touchpoints with customer and anticipating customers aims, thoughts and feelings throughout the journey. Not forgetting what's happening before and after the experience itself.
Probably we all are either making customer experience questioners, waiting for them, reading or analyzing them. We all are constantly measuring CX, ideally, eager to hear the customers' true thoughts of our services or products and looking forward to develop them even further. But sometimes one might be just passively waiting for the adoring...