VibeVision blog

Customer Experience (CX) has been a bubbling word in business for some time now. We all already know how valuable a good CX is for the business and what value it brings to the bottom line. A few years back the word Employee Experience (EX) joined the club, alongside CX, these two help to measure and explain why are other...

Previously I wrote that customers', and in our case participants', emotions are in the center of my attention. Emotions are interesting yes, important, yes - but what next? 50% of customer experience consists of emotions, but how can we concretely do the measurement of the emotions itself and what is the impact of emotions to the business?